Responsibilities:

• Manages the execution of integrated campaign plans including the trafficking and placement of advertising materials across media channels with agencies/freelancers/internal designers.
• Optimizes our advertising presence using sales data and A/B tests on creative.
• Leads Realtor incentive programs. Defines, promotes and oversees execution. Includes all Realtor outreach, managing social media Realtor forums and the Realtor section of the website.
• Writes copy for scripts, blogs, articles, storyboards for videos and other projects as assigned.
• Writes agency creative briefs and manages creative development with internal and external design teams.
• Oversees the Drees Homes presence on third-party Real Estate sites including company bios and paid advertising. Maintains up-to-date knowledge on what each partner offers and communications options to the team.
• Supports corporate department marketing needs including our mortgage partner, human resources, land, and any other internal customers.
• Partners with Reginal Marketing Specialists providing support for internal projects and advertising trafficking needs. Manages projects using marketing automation software to keep projects moving through the approval process on time.
• Sends email using our Salesforce Marketing Cloud system.
• Manages advertising asset storage and organization.
• Manages our QR Code System, organizing it for others and training divisions on use.
• Leads Marketing for national programs including: DreeSmart, Drees Freeze, Energy Star and Pure Style
• Updates and reconciles the budget monthly. Verifies accurate and timely invoice processing.
• 10-15% travel, sometimes overnight

• Bachelor’s degree in marketing, marketing communications or related field of study with strong writing and organizational skills.
• 5 years of experience in strategic marketing operations, brand marketing, product marketing or advertising.
• Knowledge of digital and offline marketing and how they relate.
• Real estate or homebuilding industry knowledge a plus.
• Strong attention to detail and accuracy required.
• Creative problem solver with a proactive mindset.
• Proven project management skills. Able to manage multiple campaigns and initiatives simultaneously using marketing automation platforms such as Robohead.
• Experienced in pulling an analyzing data in Google Analytics or GA4. Knowledge of UTMs and Google Tag Manager a plus.
• Proficient using marketing tools and platforms, including Microsoft Office, email marketing systems such as Salesforce Marketing Cloud, a website content management system and photo editing software such as Photoshop or Canva.
• Has strong communication and interpersonal skills. Able to collaborate effectively with cross-functional teams.
• Approximately 10-15% travel, possibly overnight.